In an increasingly competitive marketplace utilising every opportunity to market your business is vital to ensure survival and secure growth. Incorporating traditional and new marketing tools is essential and a cohesive strategy can be very cost effective. A successful marketing campaign is about identifying how to properly use every tool available and adapting in an ever-changing marketplace to stay ahead of the competition.

In particular, using branded promotional products can massively extend a brand’s reach as part of a strategic social media campaign. It can be an incredibly effective way of engaging with a client base and ensuring a brand stands out from the crowd. There are a number of different approaches and getting it right will ensure a high ROI.

 1. Hashtags

This is one of the simplest ways of using promotional products in a social media campaign. Although hashtags were popularised by Twitter they are now used across social media. They are undoubtedly an effective way of raising awareness and are a useful way to monitor who you’re engaging with.

There are two main ways to use hashtags. The first is to promise promotional products in exchange for followers sharing a specific hashtag. The second is to print a hashtag on promotional products which will help to engage with people who aren’t yet following the brand on social media.

2. Use promotional products to increase your number of followers

Promotional products can easily be used as an incentive for social media users to follow a brand. It’s an incredibly simple strategy and by adding a quirky spin you can vastly increase the cut through of a social media campaign. For example a brand could encourage followers to come up with an imaginative caption for a particular image highlighting the brand. Alternatively, followers could be asked to upload their own image, including the brand, all in exchange for promotional products printed with the brand’s logo.