In a crowded marketplace planning a promotional event can help to elevate your business above the competition. It is inevitably a costly exercise but, with a little thought and creativity and us on your team planning your event will deliver a high ROI and help you to win business. Just follow our simple tips.
- Identify your objectives
Do you want to build the reputation of your brand, increase awareness or target a specific revenue stream?
- Decide on one key message to communicate
If you design the whole event around one key message the result will be far stronger than if you try to be all things to all people.
- Be creative in how you choose to communicate this message
Creativity is key as this will help ensure the event has a lasting impact. Importantly, how this message is linked to your product or service is crucial and must be clearly communicated.
- Prepare a schedule for delivering the event
Ensure this includes achievable deadlines.
- Don’t forget to promote the promotional event
It can be easy to overlook this step, but it is crucial. You’ll need to carefully choose your method of promoting the event to ensure you engage with your target audience. This can be as simple as sending out carefully chosen invitations which can be either digital or tangible. A creative approach can make all the difference in helping your event to stand out and ensuring high attendance. However, be aware that although your event appears interesting and exciting to you, the decision makers you’re inviting may receive multiple similar invitations on a weekly or monthly basis.
- Choose a trusted supplier for all your promotional material
With budgets under pressure it can be easy to select the cheapest supplier, but this is unlikely to deliver a high ROI. It is vital to focus on value. Your event has the ability to have a long-term effect on the reputation of your business, so be aware that whatever promotional material you choose will directly reflect your brand. It may sound obvious, but a well printed, carefully chosen banner can make all the difference. Therefore, always be careful to select a trusted supplier who will deliver expert advice.