When it comes to creating content for your customers, it's essential to target who your messages are for. You can have great content or a great offer, but if you write to the wrong audience, you probably lose your time.
A Target Audience is a group of people which is specifically intended to be the reader or audience of any advertisement, message or any similar objective. In regards to the marketing and advertising industry, target audience is a set of people in the target market, at which a sales and marketing strategy is focused
Here are three things to consider to help you better identify your target audience:
1. Know your typical client
Your typical client * is a representation of your ideal client based on market research and information that you already have about your existing clients.
Typical customer knowledge helps marketers and business owners to better visualize their customer in order to create content, services and offers for a particular person with real interests, rather than for a generic audience.
A great way to help you create typical customers is to interview your existing customers. You can contact them in person, over the phone, or send them an online survey. Ask them about their interests and needs.
2. Target Markets
The target market comprises of a group of people who share some common features based upon the marketing strategy of a business. A precisely defined target market is a pre-requisite for an effective marketing plan. Four basic variables which include product, place, price and promotion are the measures the analyze the success of a product in the market.
3. Discover how to reach your audience
When it comes to delivering your content, it's important to know where your audience is and how to reach them.
Review your reports online to find out how your customers find you and what content they consume the most. If you post on social media, write down the most popular posts for your typical customers.
Here is a great way to create content that interests your audience:
Identify the five blogs they read the most
Identify the five podcasts or radio programs they are listening to the most
Identify the five news sources they're watching the most
Identify the meetings or events they attend the most