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Definition: What is a target audience

A Target Audience is a group of people which is specifically intended to be the reader or audience of any advertisement, message or any similar objective. In regards to the marketing and advertising industry, target audience is a set of people in the target market, at which a sales and…

Surprising facts about custom pens

It is easy to see why custom pens and pencils are so popular for promotional item giveaways. Everyone needs a pen handy to write down a few quick details or take notes during a meeting, and these writing tools have become an important part of our modern society. Pens and…

Tyvek Wristbands for Event Crowd Control

Any type of large event or concert needs to be managed effectively to prevent unauthorized people from entering. Simple ticket stubs can be unreliable, because they can be passed from one person to another. If you are looking for an effective way to maintain crowd control, then Tyvek wristbands are…

Why Invest In Environmentally-Friendly Promotional Products

The promotional products you select will have an instant impact on your reputation. Therefore, increase the amount of attention your promotional activity receives by capitalising on hot topics which are usually high on the news agenda. One such issue is waste and it is only going to gain in relevance….

Why Branded USB Flash Drives Are Great For Promoting Your Business

USB flash drives have revolutionised the use of promotional products in marketing. Giving a potential client a branded USB flash drive is an incredibly powerful marketing tool and there is little that can compare in terms of cut through. The main reason for this is the practical nature of this…

What Do Customised Products Say About Your Company?

Investing in merchandise which is clearly branded with your company’s name may appear extravagant when many budgets are under pressure. However, in today’s crowded marketplace it is harder to win business so standing out from the competition will ensure your business can grow. Despite the initial outlay customised promo items…

Top Tips For effective promotional event planning

In a crowded marketplace planning a promotional event can help to elevate your business above the competition. It is inevitably a costly exercise but, with a little thought and creativity and us on your team planning your event will deliver a high ROI and help you to win business. Just…

The Latest Trends In Promotional Product Marketing

For decades, companies have handed out promotional products to help build brand awareness and win business. To ensure these products continue to deliver a high ROI you need to be aware of the latest trends and how these can be adapted for your business. However, don’t lose sight of the…

The Dos And Don’ts Of Giving Corporate Gifts

Relationship building is essential in the corporate world and can be the difference between the success and failure of a brand. A key tool in building effective relationships is using corporate gifts. A well timed, carefully chosen gift can be an incredibly powerful marketing tool and will help your business…

How to Set Your Event Apart From The Rest

Holding an event can be an effective way of gaining new business, but it can also be costly. To deliver a high ROI you need to make the most of your event. Many of your potential clients / customers will visit a number of events so to ensure you fulfil…